文/Missa@顶尖文案TOPYS
一边开车一边聊信息，那些受伤以及死亡的信号就潜伏在信息里面。一不小心，生活就滑离原行的轨道，不幸常常有备而来，就在你大意之时！
极简创意，巧妙的文案，充满冰冷感的画面令人读之瞬间严肃深刻领悟用意。
See you now/never
I\'ll be there in a while/wheelchair
I’m in traffic/trauma
Advertising Agency: Ogilvy & Mather Cape Town, South Africa
Executive Creative Director / Creative Director: Chris Gotz
Copywriter: Cuanan Cronwright
Art Director: Justin Enderstein
