你走我也走,雪碧纳凉树

文/ sciascia

“让阴凉随你而动”的雪碧版。(不知是谁受谁的启发?)

炎炎夏日,光秃秃的马路与林荫大道的温度差肯定是巨大的。于是雪碧想出了这个移动纳凉树(其实感觉就是移动太阳伞的进化,但是视觉与情感上都极度清凉),放在马路边,供行人提取使用,在树下纳凉。

对比去年的海滩上的巨型冷饮机,都是因地制宜,切合当下环境的好互动。

Advertising Agency: WMcCann, Brazil
Chief Creative Officer: Washington Olivetto
Executive Creative Director: Guime Davidson
Creative Director: Carlos Ia Murad
Copywriter: Giovani Baggio
Art Director: Guilherme Valverde
Head of Production: Regina Knapp
Production Company: Volcano Hotmind
Producer: Enzo Barone
Directors: Giancarlo Barone, Luiz Evandro
Director of Photography: Ale Ramos
Editor: Volcano Hotmind
Audio: Merengue Ba
Music Production: Baticum
Audio Mix: Loud
Music Composer: Guilherme Valverde
Photography: Zarela Neto
Art Buyer: Ricardo Lívio
Account Director: Marcio Borges

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