文/ sciascia
加拿大啤酒MOLSON来到了欧洲，让人们了解并接受，无疑赠饮是最好的方式。
异国他乡，与别人一起分享家乡的美味是件很幸福的事。所以MOLSON一反入乡随俗的惯有做法，巧妙地将这种情感融入到赠饮活动。他们在欧洲各大城市安放了一台台只有用加拿大护照才能开启的啤酒箱。这样既突出了啤酒原产地，又强化了民族自豪感。加拿大人因能打开啤酒箱而自豪，其他国家人因能分享到免费的啤酒而喜悦。荣耀与欢乐在这场行销中被引爆地恰到好处，无疑双方都会由此对MOLSON产生好感。
Agency:Rethink Communications
Client:Molson
Creative Director:Aaron Starkman
Creative Director:Chris Staples
Creative Director:Dre Labre
Creative Director:Ian Grais
Art Director:Joel Holtby
Art Director:Vince Tassone
Art Director:Christian Buer
Writer:Mike Dubrick
Writer:Aaron Starkman
Writer:Matt Antonello
Writer:Dave Thornhill
Broadcast Producer:Clair Galea
Production Company:Partners Film
Director:Jonty Toosey
Executive Producer:Aerin Barnes
Line Producer:Neil Bartley
Director of Photography:Bruce Jackson
Post Production:Rooster Post
Executive Producer:Melissa Kahn
Editor:Marc Langley
Assistant Editor:Nick Greaves
Post Production:Fort York VFX
Music and Sound Design:RMW Music
Music Producer/Composer:Steven Mackinnon
Colorist:Eric Whipp, Alter Ego
