文/Missa@顶尖文案TOPYS
书是这个世界上最便宜的东西，你仅需花几十元就能买到一个人无数次失败总结的教训，用大半辈子积累的经验，无数个挑灯伏案的清苦岁月，用生命换来的觉悟...
简单明了的设计，原本地痞流氓，无所事事，不同的消极，因读书而‘书途同归’走上康庄之道。
A book can change the story of your life.（读书改变命运）
Advertising Agency: Y&R, Beijing, China
Executive Creative Director: Nils Andersson
Creative Directors: Ronnie Wu, Donghai Liu
Art Directors: Candy Wang, Ronnie Wu, Jianjun Geng, Nils Andersson
Copywriters: Gao Han, Donghai Liu, Nils Andersson
Account Service: Charles Sampson
Designer: Bruce Xie
Illustrator: Louis Roskosch
Published: April 2013
